Topic: marketing

The traits we should be looking for may be missing from (or underemphasized in) the job description.

This is not about results. It’s about attention. Our clients want to feel as if somebody’s actually listening to them.

Of course a blog has one big down side: You have to keep feeding it, like Moloch, with new content.

The treatment population is jam-packed with vulnerable people and families desperately looking for magic solutions to a genuinely challenging problem like recovery.

Effective websites for addiction treatment programs need to balance between the practical marketing goals that will “sell” our program to patients and referral sources, and the service and information goals that build trust and promote our brand on a broader scale.

Inpatient customers are at your facility 24 hours a day, seven days a week. During that time they may be interacting with counselors, group leaders, techs, medical staff and other clinical folks for several hours a day. But the hospitality staff are there all the time.

Exceeding — not just meeting — a particular customer’s expectations is the key to happy customers. You don’t have to be perfect. You just have to be better than the customer expects, at that moment in time.

We’re competitive on price and have all the required services, but for some reason the award goes elsewhere.

Put yourself in the reader’s place. Most big awards come after review committees of five to ten folks have sorted through a pile of proposals using a rather elaborate ratings tool.

Families are always complaining about the lack of good, affordable intervention assistance out there (depending on where you live, of course)